Kindly note that your browser does not support all the features that this site requires.
Please upgrade to a modern browser as soon as possible.

Kindly note that this site utilises JavaScript and we have detected that your browser has it turned off.
Please refer to your browser's documentation to re-enable JavaScript.

Kindly note that your browser has Cookies turned off.

Mercedes-Benz is the world's top selling luxury brand

Date Posted: January 9, 2018

Stuttgart – Mercedes-Benz achieved its most successful year of all time in 2017, increasing its unit sales by 9.9% to 2,289,344 vehicles. The car division’s growth last year was driven in particular by the new E-Class Saloon and Estate and the SUVs. As a result of its success in all three core regions – Europe, Asia-Pacific and NAFTA – Mercedes-Benz was the best-selling premium brand in the automobile industry for the second consecutive year. No other German automobile brand in the premium segment posted as strong growth as the Stuttgart-based company with the three-pointed star in 2017.

Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: “Last year, Mercedes-Benz Cars delivered more than 2.4 million Mercedes-Benz and smart to customers all over the world. We thus surpassed our prior-year unit sales for the seventh time in succession. With Mercedes-Benz, our core brand, we were the best-selling premium brand once again in 2017. We can be proud of that achievement – and we will build on it."

For Mercedes-Benz, one thing is clear: The customers and their individual needs are at the focus during the entire customer journey. No matter in which form, every contact with Mercedes-Benz should be a special experience for them – a Mercedes moment – whether in the physical or the digital world.

Key highlights include:

  • In 2017, Mercedes-Benz sold approximately 2.3 million cars worldwide, increasing its unit sales by 9.9%.

  • The car division delivered a total of more than 2.4 million Mercedes-Benz and smart to customers last year.

  • 2017 was the seventh consecutive record year for Mercedes-Benz and Mercedes-Benz Cars.

  • All-time best unit sales in a year were achieved in the three core regions: Europe, Asia-Pacific and NAFTA.

  • Market leadership was maintained in major markets Germany and the USA.

  • With growth of over 25%, China was the market with the strongest absolute growth and the largest individual market for Mercedes-Benz.

  • First-time six-digit unit sales for AMG in its anniversary year with more than 130,000 cars sold (+33.0%).

Do you own or regularly drive a Mercedes-Benz? Tell SA what you love about your car by quickly rating it on THE TORQUE. Register today!



THE TORQUE is an independent platform dedicated to car reviews. Instead of judging a car based on one or two people’s opinions, THE TORQUE allows you to see what like-minded, real people, who actually own or regularly drive the cars have to say about them.

In addition, THE TORQUE team shares their own ‘lifestyle orientated’ and easy-to-understand reviews on selected cars. Combining the two, gives one the ability to make a truly informed purchasing decision on what the best car for you is. After all, buying a car is a big decision! Register today and tell SA what you love about your car!


Related Articles: