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Mercedes-Benz is the world's top selling luxury brand

Date Posted: January 9, 2018

Stuttgart – Mercedes-Benz achieved its most successful year of all time in 2017, increasing its unit sales by 9.9% to 2,289,344 vehicles. The car division’s growth last year was driven in particular by the new E-Class Saloon and Estate and the SUVs. As a result of its success in all three core regions – Europe, Asia-Pacific and NAFTA – Mercedes-Benz was the best-selling premium brand in the automobile industry for the second consecutive year. No other German automobile brand in the premium segment posted as strong growth as the Stuttgart-based company with the three-pointed star in 2017.

Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: “Last year, Mercedes-Benz Cars delivered more than 2.4 million Mercedes-Benz and smart to customers all over the world. We thus surpassed our prior-year unit sales for the seventh time in succession. With Mercedes-Benz, our core brand, we were the best-selling premium brand once again in 2017. We can be proud of that achievement – and we will build on it."

For Mercedes-Benz, one thing is clear: The customers and their individual needs are at the focus during the entire customer journey. No matter in which form, every contact with Mercedes-Benz should be a special experience for them – a Mercedes moment – whether in the physical or the digital world.

Key highlights include:

  • In 2017, Mercedes-Benz sold approximately 2.3 million cars worldwide, increasing its unit sales by 9.9%.

  • The car division delivered a total of more than 2.4 million Mercedes-Benz and smart to customers last year.

  • 2017 was the seventh consecutive record year for Mercedes-Benz and Mercedes-Benz Cars.

  • All-time best unit sales in a year were achieved in the three core regions: Europe, Asia-Pacific and NAFTA.

  • Market leadership was maintained in major markets Germany and the USA.

  • With growth of over 25%, China was the market with the strongest absolute growth and the largest individual market for Mercedes-Benz.

  • First-time six-digit unit sales for AMG in its anniversary year with more than 130,000 cars sold (+33.0%).


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